The application of curves and straight lines
Curved bottles typically convey a soft and elegant feeling. For example, skincare products focused on moisturizing and hydration often use rounded, curved bottle shapes to convey messages of gentleness and skin care. On the other hand, bottles with straight lines appear more minimalist and sleek, commonly used for products that emphasize efficacy, such as whitening serums and anti-wrinkle creams. According to a report from the market research organization Mintel, in the past five years, the market share of moisturizing skincare products with curved bottle designs has grown by about 15%, while more than 60% of efficacy-based skincare products feature straight-lined bottle designs.
The appeal of unique shapes
Unique bottle shapes can make products stand out among many others. For instance, perfume bottles shaped like flowers leave a romantic and delicate impression. According to research by the International Packaging Design Association, products with unique shapes have 30-50% higher shelf recognition compared to ordinary products.
Incorporating popular elements
As trends continue to evolve, incorporating current popular elements into bottle design can quickly capture consumers’ attention. For example, the minimalist style that was popular for a certain period is reflected in bottle designs through simple lines and pure contours, removing excessive decorations to embody a sense of sophistication.
Summary
The shape of the bottle is an essential element of the aesthetic design of skincare packaging. From conveying emotions, enhancing recognition, to shaping a sense of fashion, it plays a key role. A uniquely designed bottle not only gives the product distinct charm but also provides consumers with a richer visual and emotional experience.
Post time: Jun-18-2025